two halves. one creative partner.

Most creative partnerships stop at strategy or start at execution. We built Half + Half to hold both.

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we built the studio we wish existed

Half + Half is built on a shared love of storytelling, design, and helping good businesses stand out. What started as two creative careers eventually became one studio built to do both.

Before Half + Half, we were working on opposite sides of the creative process. Olivia was helping brands define who they are through strategy, design, and creative direction. Alex was bringing stories to life through photography, video, and production.

We kept seeing the same gap from different angles. Great strategy wasn't always carried through. Great execution didn't always start with a clear vision. Half + Half was built to bring both together—creating a more cohesive path from idea to execution.

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Aerial view of the ocean at dusk, with a low bank of fog rolling along the horizon under a soft pink and blue sky.

Currently building projects in:

  • Portland, OR
  • Seattle, WA
  • Los Angeles, CA
  • Cle Elum, WA

meet the founders

  • Black-and-white portrait of Alex Emberlin, Half + Half's production and video co-founder, seated in a director's chair against a curtained backdrop.

    Alex Emberlin, Video + Production

    Alex leads photography and video production at Half + Half, creating visual stories that feel cinematic, authentic, and grounded in the people behind the brand.

    For more than a decade, he's worked across commercial filmmaking, aerial cinematography, and high-end production, co-owning an aerial production company while partnering with agencies and brands around the country. His background taught him that the best stories aren't captured by chance. They're engineered with intention, technical precision, and an instinct for knowing exactly where the camera belongs.

  • Black-and-white portrait of Olivia Krueger, Half + Half's branding and strategy co-founder, walking outdoors on a phone call while carrying a laptop.

    Olivia Krueger, Branding + Strategy

    Olivia helps businesses uncover what makes them different and translate that clarity into brands that feel intentional, memorable, and built to grow.

    Before co-founding Half + Half, she led brand and marketing initiatives for a private lifestyle agency serving luxury hospitality, residential, and membership communities across the country before launching her own independent studio. That blend of agency leadership and boutique practice shaped her belief that great brands are built through equal parts strategy, curiosity, and thoughtful execution.

kind words

“Choosing Half + Half to develop our branding was one of the best business decisions I’ve made. Olivia completely understood the direction I wanted to take and then stepped it up tenfold. Leaning into our brand guide has helped me stay focused on purchasing decisions. I knew I needed a new website with e-commerce, but was overwhelmed with how to even begin. I have quantifiable evidence that we’ve improved awareness which has resulted in a measurable increase in sales. Plus is it was a fun process. 10 / 10 recommend!”

Traci Williams, Teanaway Country Store

we’re in it for the long haul

Because the goal was never to create a logo, launch a website, or produce a video. The goal is to build brands that grow, evolve, and stand the test of time.

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