the counterbalance apartments

When Trinity Real Estate came to us to rebrand their apartment building in Seattle's Queen Anne neighborhood, we started with the name. Inspired by the historic counterbalance trolley that once traveled the neighborhood's steep hills, we developed a name and visual identity that connect the building to its surroundings. The result is a brand that feels rooted in Seattle's history while giving the property a fresh identity for its next chapter.

Services: brand strategy, identity system, website design